Opinion
The ROG Phone 8 shows just how unnecessary gaming smartphones are
by Jan Johannsen
Oppo: The big winner
6/4/2022
Translation: machine translated
The strategic partnership with OnePlus finally gives Oppo what the company has been missing for years.
Oppo was the holy grail for a long time. Oppo, the brand we absolutely wanted to see at digitec. The product management, because they hoped to make big money from the almost mythical phones from China. Me, because I really wanted to test the fabulous specs. The hunt was on at MWC 2017. Oppo was there. So were we. The deal never materialized, the test device was in the infinitely distant future.
Two years later, an email arrives at my door. Oppo Switzerland invites to London to test the Oppo Reno 2. Oppo Switzerland?! My time had come. The Oppo Reno 2 has arrived. It quickly becomes clear: The Reno 2 can keep up with everyone, fights at the top. ColorOS, Oppo's user interface is boring, but the camera rocks.
With this, Oppo's rise in Switzerland has begun. From a global superstar with no presence in Switzerland, Oppo has become the company that has cleared the title of my personal "Phone of the Year" twice in a row.
What Oppo has lacked: strong names as partners.
BBK makes the right decision
In June 2021, Oppo and OnePlus will be merged by parent company BBK. The question marks pop up immediately: What does Oppo want to get from OnePlus? The former underdog in the smartphone market has nothing to offer the titan Oppo, which dominates the Chinese market. So things can only go downhill, right?
The Oppo Find X3 Pro rivals it a year later. The rich colors, the play of light. Wow.
But as good as the picture is and as much color depth the new 10-bit images in HEIC format offer, the Huawei picture is still a bit better. Better bokeh, better contrast values and sharper edges when you enlarge the picture.
Since Oppo wants to go from being a manufacturer that "generally makes pretty good phones" to a camera giant, BBK's subsidiary lacks the big name. Leica is at Huawei, Zeiss at Nokia, Hasselblad at sister brand OnePlus.
That's changing. In January 2022, images emerge that make me say "Yup, Oppo wins. Battle over."
Hasselblad is coming to Oppo devices.
Things can only go up
It is the strategic partnership with OnePlus - or rather, the decision of the joint parent company BBK - that will catapult Oppo to new heights. For where OnePlus gets Oppo's SuperVooc fast charging technology, Oppo gets the piece of the puzzle that will help the manufacturer earn a reputation as a camera giant. Oppo gets Hasselblad.
While OnePlus is now somewhat disoriented in the smartphone market, Oppo not only has a clear direction, but also finally what the company wanted: a strong name as a partner.
Journalist. Author. Hacker. A storyteller searching for boundaries, secrets and taboos – putting the world to paper. Not because I can but because I can’t not.
Opinion
This is a subjective opinion of the editorial team. It doesn't necessarily reflect the position of the company.
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