Plan for the mouse: Logitech is thinking about a long-lasting "Forever Mouse"
In a podcast, the CEO of Logitech, Hanneke Faber, gave an insight into the company's medium-term goals. One exciting idea for her is the "Forever Mouse", a mouse that lasts forever. Subscription fees could also come into play here.
A computer mouse on a plan? A statement like this from Logitech CEO Hanneke Faber is bound to provoke an outcry from customers. But it was precisely this idea that Faber floated during an interview. Before you throw a tantrum, read on to find out the thinking behind the concept.
Ambitious goals require new ways of thinking
Now Faber, who has been at the helm of Logitech for seven months, has the difficult task of getting the company back on track. After taking office, she and the management team set new goals for the future. Logitech will celebrate its fiftieth birthday in 2031. By then, the company wants to double its business and halve its carbon footprint - Faber confirmed this in an interview.
An ambitious goal that also seems paradoxical: Logitech became big through its end customer business. Products sold generate turnover, but mice that are replaced every few years and thus generate turnover are not sustainable. To become more sustainable, products would have to become more durable. Longer-lasting devices in turn reduce the need to buy new devices.
A mouse like a watch: the "Forever Mouse"
This "Forever Mouse" mouse would be somewhat more expensive and Faber admits that a subscription fee would also be conceivable. The plan would cover the cost of the updates provided and reduce Logitech's dependence on sales revenue. This would allow Logitech to focus more on producing high-quality and sustainable devices.
Faber compares the mouse to wristwatches: You don't buy a watch as a disposable product, but to enjoy it for a long time. The interviewer Patel then points out that people don't associate mice with pleasure. But that doesn't have to be the case, replies Faber: "Just imagine a diamond-studded mouse for fun. Just a mouse that you like to own and that also offers added value in daily use.
The "Forever Mouse" is not the only idea
Does the idea of a long-lasting mouse and possibly a mouse subscription make sense to you? Let me know in the comments!
Feels just as comfortable in front of a gaming PC as she does in a hammock in the garden. Likes the Roman Empire, container ships and science fiction books. Focuses mostly on unearthing news stories about IT and smart products.
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