Behind the scenes
From slow seller to sales sensation – the suitcase is making a comeback
by Stephan Kurmann
Summer Travels Mean Summer Shopping: Suitcases and GPS trackers see an increase in sales
11/7/2022
For many of us, our sense of wanderlust has awakened from its pandemic-induced stupor. Suitcases are doing even better on Galaxus than they were before the pandemic. And that’s not all. GPS trackers for luggage are flying off the virtual shelves, too – probably because of chaos at airports. Read on to find out who’s rushing to buy swimwear and what kind of open-toed footwear is trending.
Baggage and GPS trackers flying off the shelves
It doesn’t matter if you’re travelling by car, train or plane – you’ll usually have luggage with you. In June, suitcase sales increased (for both German and Swiss customers) by 120 per cent in comparison to last year. Looking at the first half of the year, the increase is as much as 158 percent – even higher than pre-pandemic sales.
The fear of losing luggage could explain why GPS trackers ended up in the shopping carts of numerous Galaxus customers this June. A hundred and sixty three per cent more than last year, in fact. But how do they work? Well, you pack the tracker in your suitcase, then you’re able to locate it using an app. With so many suitcases lost lately, it's an interesting idea.
As for footwear: the demand for espadrilles and flip-flops seems to have lulled, with only sandals recording an increase in sales in June (+ 15%). Birkenstocks and Crocs are particularly sought after.
And when it comes to swimwear, only men have been buying more (+ 77%), with O'Neill, Quiksilver, Billabong and Jack & Jones swimming trunks especially likely to end up in the shopping cart. Swimsuits and bikinis, however, saw stable or even declining sales last month.
Are you all set for the summer holidays? Or will you be taking your vacation later in the year? Is a staycation on the cards or are you going further afield? Is there anything missing from your holiday packing list? Happy travels!
Press contact Germany/Austria
Galaxus Deutschland
Daniel Borchers
Schützenstraße 5, 22761 Hamburg
Phone: +49 40 334 614 772
E-mail: daniel.borchers@galaxus.de
Stephan Kurmann
Senior Communications Manager
Stephan.Kurmann@digitecgalaxus.chStudies claim that we have a shorter attention span than goldfish. Ouch! My job is to get your attention as often and for as long as possible. How? With content you enjoy. Outside of the office, you’ll find me on the tennis court, curled up with a book, Netflixing or travelling.
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