Years of experience cannot simply be replicated overnight. Experience how the α9 Gen7 4K AI processor elevates your viewing experience to a new level. Just select your favorite images, and the AI Picture Wizard will create an image tailored to your personal taste from 85 million possibilities, saving it to your profile. The sound system detects the layout of your living space and your seating position, generating a soundscape around you that is perfectly tuned to the unique acoustics of your environment. Whether day or night, AI Brightness Control recognizes the lighting conditions in your room and adjusts the picture accordingly, ensuring sharp and clear images. An enhanced light-boosting algorithm further increases the brightness of the areas. Scenes where the darkest shadows and the brightest lights blend seamlessly come to life. A minimalist design with narrow bezels provides a clean look with understated elegance, ensuring that nothing distracts you while watching TV.