Thanks to cognitive intelligence, this Bravia XR TV understands how humans see and hear, providing a revolutionary TV experience. XR OLED Contrast Pro makes the A90J a brilliant OLED with perfect blacks and maximum brightness. With this Google TV, you not only enjoy a true cinema experience with Dolby Vision and Dolby Atmos support but also an unlimited package of entertainment, VoD services, and apps. Bravia Core is pre-installed and includes a wide selection of current premium titles and popular film classics in high 4K HDR picture quality. Our perception of the world is based on information that reaches our brain simultaneously from our eyes and ears. Normal AI can only recognize and analyze elements like color, contrast, and detail individually. The Cognitive Processor XR evaluates all elements at once—just like our brain. How does reality feel? The Bravia XR TVs respond with cognitive intelligence. They mimic human perception of sight and sound through the screen—creating a lifelike experience that immerses you in the action. In the extensive library included, you can browse for movies. Bravia XR technology, Pure Stream, and Imax Enhanced deliver stunning images and expressive sound, no matter what you are watching. OLED stands for Organic Light Emitting Diode. Compared to traditional LCD TVs, models with self-emitting organic diodes offer significantly better contrast ratios and excellent color representation. Additionally, OLED technology allows for a flatter design, shorter response times, and is more efficient and environmentally friendly due to lower energy consumption.