Black or white? The main thing is to be cool and good-looking. This set is the right choice. The toothpaste Black Is White removes stains gently, without bleach and without abrasives: activated charcoal naturally absorbs discolorations, no matter where they come from: smoke, coffee, wine, berries. A toothpaste as black as the night. This is thanks to the activated charcoal, which provides whitening in a gentle way. It doesn’t abrade but simply absorbs unsightly stains. The whitening toothpaste Black Is White removes discolorations using activated charcoal, without abrasion and without bleaching. It contains fluoride. It strengthens oral health: enzymes protect against cavities and support saliva functions. Hydroxyapatite (nano) remineralizes tooth enamel and seals exposed dentin tubules. The Black Is White toothbrushes offer a whole new brushing experience: gentle on teeth and gums - thanks to 8,760 Curen filaments infused with whitening activated charcoal particles - these toothbrushes are ruthlessly tough on plaque.