24h hold for heavenly perfection After 8 years of research, Lancôme presents the first make-up with 24h* hold. With the new technology Eternal Soft, Teint Idole Ultra 24h is up to all challenges**. The complexion retains its perfect appearance without the need for make-up. Glossless. Flawless. Even 24h long heavenly comfort. With its excellent affinity for the skin, Teint Idole Ultra 24h gives you an incredible feeling of comfort. The new texture is soft melting and refreshing. The result is a soft, matt and natural finish without the powder effect. Self-assessment of 109 women. An active and stressful day.